Financial Forum

This series, Financial Forum, is presented by Pro Advantage Services, Inc., a subsidiary of Pharmacists Mutual Insurance Company, and your State Pharmacy Association through Pharmacy Marketing Group, Inc., a company dedicated to providing quality products and services to the pharmacy community.

WHEN IS THE BEST TIME TO INVEST?

Sir John Templeton is one of the founders of Franklin Templeton Investments. When he speaks, listeners often ask, "When is the best time to invest?" He invariably replies, "Whenever you have the money." While past performance is not a guarantee of future results, history has borne him out so far.

Here are some of the reasons why many investors have avoided the stock market over the past 75 years:

  • Great Depression
  • Pearl Harbor
  • Assassination of President Kennedy
  • Vietnam War
  • All-time-high interest rates in early 1980s
  • Terrorist events of 9/11 and the war on terrorism
  • High energy prices

You can always find a reason to stay away from stocks, if that's what you're looking for.

However, we believe an intelligent investor gives more weight to long-term trends than to the daily events that make headlines.

When you invest in any kind of security, you do face risks. The most obvious is loss of money. But there are other kinds of risk as well -- risks that affect all investors and all non-investors -- like the loss of purchasing power.

Obviously, putting your money under a mattress, or in a CD may not even keep up with inflation -- to say nothing of the additional erosion of taxes1.

Why do most investors fail to meet their investment goals? We believe there are three main reasons:

  • They have no plan.
  • They select the wrong funding vehicles -- investments that don't outpace inflation and taxes over long periods.
  • They let their emotions influence their decisions.

In our view, the secret to investing is not timing the market, but time in the market.

By investing the same amount of money at regular intervals, you can avoid the temptation to time the market. This powerful long-term investment technique is called dollar-cost averaging. It helps you buy more shares when prices are low, fewer when prices are high.

Dollar-cost averaging in itself doesn't ensure a profit. If you have to sell your shares at a time when their price is lower than the average price you paid for them, you'll have a loss. Before starting such a program, you should consider your ability to continue buying at periods of low prices. But dollar-
cost averaging can reduce the price you have to get to break even.

As mentioned earlier, you can always find a reason to stay away from stocks. Again, past performance does not guarantee future results. But over the long term, the stock market has risen, and has preserved and enhanced investors' purchasing power. For more information on how investing in stocks and stock mutual funds may help you reach your financial goals, talk with your financial advisor.

Provided by courtesy of Pat Reding, CFP? of Pro Advantage Services Inc., in Algona, Iowa. For more information, please call Pat Reding at 1-800-288-6669.

Registered representative of and securities offered through Berthel Fisher & Company Financial Services, Inc. Member NASD & SIPC

Pro Advantage Services, Inc./Pharmacists Mutual is independent of Berthel Fisher & Company Financial Services Inc. Berthel Fisher & Company Financial Services, Inc. does not provide legal or tax advice. Before taking any action that would have tax consequences, consult with your tax and legal professionals. This article is for informational purposes only. It is not meant to be a recommendation or solicitation of any securities or market strategy.

1 Any exchange from CDs to another investment may incur a greater degree of risk to capital than with certificates of deposit. CDs are insured up to $100,000 per institution by the FDIC.